click here to return to index

Petpress.net - View Press Releases
 
Treat Your Pet to Better Dental Health with daily use of new Hartz Crunch 'n Clean biscuits for Dogs and Treats for Cats.
2009-05-18
 
SECAUCUS, NJ, April, 2009 – The Hartz Mountain Corporation, the leading U.S. pet products company, is launching Hartz Crunch ‘n Clean™ Biscuits for Dogs and Treats for Cats to satisfy the needs of today’s health-conscious pet owners, who want tastier functional pet foods that also target specific health issues and offer real benefits. Hartz Crunch ‘n Clean™ targets dental disease, the single largest health problem for dogs and cats, with DentaShield® patented technology, which is clinically proven to block the formation of tartar.*

Developed by Researchers at Indiana University School of Dentistry
DentaShield®, the patented technology in veterinarian-recommended Hartz Crunch ‘n Clean™, was developed by researchers at Indiana University School of Dentistry and proven, in an independent double-blind dental study, to block twice as much tartar as the leading dog biscuit and three times as much as regular cat treats.* The science behind patented DentaShield® is based in the key ingredient, sodium hexametaphosphate (SHMP). SHMP is safe for humans and animals and has been used as a food additive for many years. When ingested, SHMP breaks down into basic components that are used by the body as nutrients.

Plaque and Tartar Buildup Can Cause Oral Disease
“Dental tartar is formed by the hardening, or mineralization of plaque which forms a thick hard layer on pet’s teeth,” states Melinda Fernyhough, DVM, PhD, Hartz in-house veterinarian. “Left untreated, plaque and tartar accumulation on teeth can lead to oral disease, negatively affecting both tooth and gum health and ultimately even leading to serious overall health issues, such as disease of the heart, kidneys and liver”. While heavy accumulations of tartar are removed during an animal’s dental cleaning by a veterinarian, at-home dental care is required in between cleanings to prevent new accumulations of tartar. “Remember that a healthy pet has healthy teeth, and maintaining good oral hygiene is one way to ensure your pet’s ongoing good health”, added Dr. Fernyhough.

Dr. Fernyhough is featured on www.hartzcrunchnclean.com, addressing key facts affecting pet dental health.

Tartar is an evolutionary process; within 20 minutes of dental cleaning, plaque already begins to accumulate and bacterial colonization can occur within 6 hours. Next, plaque can mineralize into tartar in as little as 48 to 72 hours if not removed. Since tartar buildup begins immediately after teeth are cleaned, regular professional dental cleaning combined with daily Hartz Crunch ‘n Clean™ – two biscuits twice daily for dogs and five treats twice daily for cats – will ensure optimal dental health.

Tasty Hartz Crunch ‘n Clean™ Makes Compliance Easy
Dental hygiene is often overlooked by pet owners. Given the challenges in brushing a dog or cat’s teeth, owners are increasingly looking for easier dental hygiene alternatives. Hartz Crunch ‘n Clean™ with unique DentaShield® technology offers pet owners an effective new way to combat and reduce between-cleaning tartar buildup, in an ultra tasty, vitamin-enriched treat that dogs and cats enjoy, making compliance easy for both pets and owners.

Dogs Prefer The Taste of Hartz Crunch ‘n Clean™ 2 to 1
Hartz Crunch ‘n Clean™ dog biscuits have a heartier, crunchier texture than regular biscuits, so that dogs can experience a more rewarding and satisfying treat. When put to the ultimate test, an independent canine palatability test, dogs preferred the taste of Hartz Crunch ‘n Clean™ by 2 to 1 over the leading brand.*

Cats have a Special Need for Hartz Crunch ‘n Clean™
According to Arnold Plotnick, MS, DVM, ACVIM, ABVP, founder of Manhattan Cat Specialists, a cats-only veterinary facility on the Upper West Side of Manhattan; “Dental disease in cats is cause for heightened concern due to the potential damage to internal organs, such as the kidneys. Additional stress on a cat’s kidneys can be caused by the bacteria and toxins released into the bloodstream resulting from plaque buildup and this can accelerate kidney deterioration and shorten your cat’s lifespan”.

Adding Hartz Crunch ‘n Clean™ treats to a cat’s daily diet can make a major difference to his dental health and help reduce the risk of dental disease.

Hartz Crunch ‘n Clean™ is available in national grocery, drug, and mass market retailers March 2009. Hartz Crunch ‘n Clean™ dog biscuits come in 3 sizes; for small, medium and large dogs. Hartz Crunch ‘n Clean™ Cat Treats come in 3 flavors; Salmon, Chicken, and Beef.


* Studies on file at The Hartz Mountain Corporation
‡ Cat Owners Home Veterinary Handbook
 
-30-
 
For Additional Information, Please Contact:
Helene Leslie - (email)
Hartz Mountain Corp.
400 Plaza Drive
Secaucus, New Jersey 7094
United States
Phone: 201-271-4800 ext. 7578
Views: 1575
 
Back
PetPress.net, the pet news engine for the pet industry is a part of the PetHobbyist Community.

If you have questions regarding information contained in these press releases please contact the company listed in the press release. Please do not contact PetPress.net. PetPress.net is not responsible for the content contained in any press releases listed on this site.

also... Lizardkeepers.com | AprilFirstBioEngineering.com