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Pet Wellness Is “Top Dog” for Smart Pet Owners

2009-07-03

Chicago, Illinois (July 2, 2009) — For pet lovers, it’s comforting to know that even in these lean economic times, more pet parents are making their pet’s wellness a top priority. According to a survey that was recently released at the North American Veterinary Conference, pet parents are more likely to cut down on their own expenses such as clothing and groceries before they cut costs on pet care items. More pet owners are seeing pet health and wellness products as an investment in their pet’s longevity, particularly as the cost of veterinary care continues to rise. “The pet wellness category is booming,” said Don Tomala, Managing Partner of Matrix Partners, a brand strategy and communications firm focused on the pet industry. “Each day, more and more innovative products that improve our pets’ quality of life are hitting store shelves.” With more and more new pet care products hitting the shelves every day, pet owners are likely to become overwhelmed. So here’s a rundown of some of the most innovative wellness products for dogs and cats, even fish: - PetzLife Oral Care Spray and PetzLife Oral Care Gel - PetVision® Lubricating Eye Drops - Nurtured Pets’ Anti-Lick Strip Prevent™ - The Organic Farm Store’s Close to Naturenow™ Cat Litter - Puppy Piñata - IDTAG.com - flexi Retractable Leashes - Free Range and DogNip Catch of the Day Treats - Stella & Chewy’s® Dinners and Treats - Python No Spill Clean and Fill Make Teeth Cleaning a Snap According to recent reports, an estimated 80 percent of dogs and 70 percent of cats show signs of oral disease by age three, often evidenced by bad breath, a change in eating or chewing habits, pawing at the face and mouth, and depression. Some studies suggest that healthy dental care can extend a pet’s life an average of three to five years. An especially easy way to keep dog and cat teeth clean is to use PetzLife Oral Care Spray and PetzLife Oral Gel. PetzLife Oral Gel, for example, is perfect for finicky cats and is also available in a Wild Salmon flavor too. According to Animal Doctor syndicated columnist, Michael Fox, BVetMed, PhD, DSc, MRCVS, “Safe and effective dental health products, like Petzlife Oral Care's, are the missing link in holistic pet health care.” Spray retails for $24.99 and each gel retails for $29.95. Both are made with natural ingredients including grapefruit seed extract, and are safe for human consumption. www.petzlife.com Keep an Eye out for Non-Surgical Cataract Care Cataracts affect nearly 12 million U.S. pets. A cataract, which appears as a slight graying of the lens, can occur in both eyes at the same time, initially causing blurry vision, and eventually total loss of vision. This condition can affect all breeds and ages of dogs and cats. Because damaged proteins tend to build up in the eye as it ages, cataracts are more common in aging pets. Fortunately, now there’s hope and a natural solution without undergoing the risks of surgery, especially for senior pets. A convenient, over-the-counter alternative that is giving dogs and cats across the country relief is PetVision® Lubricating Eye Drops. The drops naturally dissolve damaged proteins and replenish amino acids the eye naturally loses over time, helping to alleviate most common cataracts without resorting to surgery. The drops are applied in the affected eye for a minimum of 30 days, 2 to 3 times daily. A two-dispenser package retails for approximately $49.99. Now available at PetSmart. www.petvisiondrops.com Speed Healing with Natural Pet Bandages According to a recent survey published in Pet Age magazine, skin allergies and hot spots are among the most common health problems for dogs and cats. These ailments can be difficult to treat and diagnose, leaving both pet and owner feeling frustrated and helpless. That’s why Nurtured Pets™, a company focused on health and wellness products for pets, has introduced the revolutionary Anti-Lick Strip Prevent™. These pet bandages are made with all-natural active natural ingredients that can help alleviate these symptoms. Constructed from a unique blend of cayenne pepper, lemon powder, clove oil and oregano, the Anti-Lick Strip Prevent™ bandages deliver powerful natural deterrents to the nose and tongue thus decreasing the pet’s drive to excessively lick and scratch. Anti-Lick Strip Prevent™ can be applied at earliest sign of licking and scratching in order to help keep pets away from the area which may help prevent additional skin irritations and can promote healing. And, since you never know when an annoying itch may occur, it’s a good idea to keep extra pet bandages on hand. This ingenious product also deters licking and biting of hot spots, granulomas and wound areas, even bee stings! The strip products are available in small, medium and large sizes, and come in a Retail Pack (6 bandages) or Trial Pack (2 bandages). Prices start at $8.95 for the trial pack. www.nurturedpets.com Good for Cats and the Environment With all the news about harmful chemicals in the products we use in the headlines these days, people are concerned about their family’s wellbeing and that of their pets. They also care about the earth and how they can help protect it. The Organic Farm Store has created Close to Naturenow™ Cat Litter, an innovative soybean-based, clumping cat litter. It’s the only litter on the market that contains organic soybean meal. This litter is produced from consumer-grade soybean from U.S. soybean-processing facilities. Soybeans contain natural enzymes and proteins that allow the litter to be inherently absorbent to moisture, neutralize odor and make it easy to scoop. The soybean meal is carefully sorted and screened to achieve a consistent, cat-pleasing texture. The meal is then mixed with naturally granulated potato starch to enhance clumping. And what about preserving nature? Close to Naturenow Cat Litter is produced with no added chemicals, making it biodegradable and completely flushable. In fact, the used litter after it’s sifted can be used as compost in ornamental flower gardens. It is safe for both cats and kittens, and extraordinarily effective for owners of multiple cats. Close to Naturenow Cat Litter sells for $11.99 for a 10 pound bag. www.theorganicfarmstore.com Exercise Your Pet’s Mind We know dogs need physical exercise but most people don’t consider that a dog needs to be mentally challenged. A new product on the market, Puppy Piñata is the only plush dog toy stuffed with healthy, tasty treats dogs love. This stimulating “2-in-1” product, which comes pre-stuffed with natural treats, is designed to satisfy your dog or puppy’s “inner wolf” instinct to search, hunt and work for food. Plus, each treat is infused with healthy glucosamine to promote joint health and omega-3 (fish oil). Puppy Piñata is so revolutionary, it’s already recognized as one of the Pet Product Breakthroughs of the Year! Puppy Piñata is available in both a small and large size, priced at $7.99 and $9.99. A portion of all sales of this product is donated to SPCA International. www.puppypinata.com Find Lost Pets Fast Each year, nearly 8 million lost pets are placed in animal shelters across the country, with nearly 75 percent euthanized. And with more people traveling with their pets these days, this number is sure to rise. IDTAG.com is the smartest, easiest way to reunite owners with lost pets! If your pet is ever lost, an instant lost pet alert is sent to local shelters and rescues within 50 miles of his last known location. IDTAG.com will also notify customers which local shelters have been contacted, so they can follow-up personally. The service will even call up to six emergency contact numbers to alert you when your pet is found. Available in fashionable designs for both dogs and cats, IDTAG.com is like an Amber Alert for lost pets. One Call. One Click. Found! The subscription plan for IDTAG.com is FREE for the first six months with a purchase of IDTAG ($7.99-$9.99) plus a $1.99 activation fee. www.idtag.com Walk off the Weight According to the Association for Pet Obesity Prevention, an estimated 50 percent of Dogs and Cats in the United States are overweight or obese. One of the best ways to prevent your pet from becoming a scary statistic involves daily walks and exercise. Dedicated to enhancing pet ownership through a complete line of products that encourage regular dog walking, flexi offers a wide selection of retractable leashes designed for the busy, active lifestyle of today’s pet owners. The company has recently launched the flexi Cat, a retractable leash for cats. The flexi Cat gives cat owners a new option for exercising their felines. It is recommended to use a harness with the flexi Cat. The flexi Cat retails for $18.99. As with any flexi product, pet owners are cautioned to read the ‘‘Special Precautions & Directions” pamphlet before using the leash. www.flexiusa.com Encourage Chewing for Healthy Teeth and Gums How about some yummy natural deer antlers? Yes, we mean real deer antlers. Buckarooz nutritious dog chews are as natural as natural can get; just the way that nature provides them. Each marrow-rich antler (previously a proudly worn headdress) has been naturally shed by the deer to make way for a new one that will grow in its place, leaving the perfect, long-lasting chew your little buckaroo will go wild for, all the while, keeping those little teeth busy for hours. The newest product from Free Range Dog Chews, Buckarooz packages range in size from regular (4-5 inches that retail for $6.79/package) to monster (10-12 inches that retail for $27.99/package), making them perfect for dogs of all ages and sizes. How about a tasty trip to the sea? Another delicious, nutritious line of products from Free Range Dog Chews is DogNip Catch of the Day. Their Cod Skin Basket, for example, consists of Cod Skin Patties & Sushi from 80% Cod and 20% Sweet Potato, making it a naturally, healthy treat that is both tasty and chock full of antioxidants. Packages of the Cod Skin Basket retail for $6.99. Check out the entire variety of savory seafood. Want to reel in a super-healthy taste sensation? Discover DogNip Catch of the Day WILD Alaskan Salmon Oil. This premium oil is loaded with essential fatty acids, including Omega 3 & 6; which can contribute to a better skin and coat and help promote joint health. Pure and natural, but your dog will think you bought it just because it tastes great! Catch of the Day WILD Alaskan Salmon Oil in 8oz. retails for $12.99. Also available in 16oz. & 32oz. www.freerangedogchews.com Get Back to Basics A natural, raw diet can help strengthen the immune system, alleviate allergies, and promote a healthy skin and coat. The makers of Stella & Chewy’s® believe that dogs deserve to thrive on pure, simple, minimally processed food - the way nature intended. So they use only wholesome ingredients like raw, USDA-inspected, naturally raised meat, plus organic fruits and vegetables. But your first concern about feeding a raw diet is the safety of your family and pet. So here’s the best news -- Stella & Chewy’s is the first line of raw food and treats that’s Certified Pathogen Safe. The products are made with an exclusive process that safely eliminates the threat of harmful bacteria without sacrificing nutrition or taste. Plus, every batch they make is tested by an independent laboratory before packaging. Stella & Chewy’s is so confident in the quality and safety of their products that the test results are posted on their website. Stella’s Super Beef™, Chewy’s Chicken™, Duck Duck Goose™ and Dandy Lamb™ Dinners are available both frozen and freeze-dried. And a romp in the park wouldn’t be complete without Carnivore Kisses and Carnivore Crunch treats! Treats start at $9.99 per package and the Dinners start at $12. www.stellaandchewys.com Make a Healthy Splash Aquarium experts recommend partial water changes on a regular basis to prevent excess nitrates from accumulating and endangering the health of your fish. Now thanks to the Python No Spill Clean and Fill, fish aficionados never have to mess with buckets, siphons and tank teardowns again. So a messy job that used to take hours can be neatly accomplished in a matter of minutes. Fish lovers will be happy to know that Python Products are manufactured with only the highest quality, FDA approved materials, ensuring that the products are safe. All Python products are made with pride in the U.S.A. The No Spill Clean and Fill 25-foot model sells for a $41.00 suggested retail price. www.pythonproducts.com About Matrix Partners Headquartered in Chicago, Matrix Partners is an award-winning brand strategy and communications firm specializing in pet product advertising, publicity and promotions. Since 1987, Matrix Partners has created successful marketing campaigns for hundreds of consumer products that have accelerated brand growth. In the pet arena, we’ve helped improve sales for dozens of national brands ranging from pet foods, treats and supplements to cat litter, accessories and grooming aids. For more information, visit www.matrix1.com. ### Media Note: Interviews, Photography and Additional Product Samples Available.

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For Additional Information, Please Contact:
Stephanie Krol - (email)
Matrix Partners
9726 Old Port Cove
Bristol, Indiana 46507
United States
Phone: 773-580-9726
Views: 1593

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